The Bel Air Downtown Alliance staff works under the direction of the organization’s Board of Directors. The mission of the staff is to mobilize stakeholders to invest in Bel Air’s neighborhoods, economy, and quality of life.

Christine McPherson
Executive Director 

View More: McPherson manages the day-to-day operations and supports the four pillars of the Bel Air Downtown Alliance. She brings innovation, creativity and dedication to the Director position. Being a lifelong resident of the Bel Air, Christine has had the privilege of watching the town transform and flourish over the last decade as a result of initiatives taken by the Alliance.

An experienced community leader, Christine was the former Community Development Director at LASOS, where her initiative, drive, and outgoing personality led her to great success. Ms. McPherson brings depth to nonprofit management as a graduate of the Harford Leadership Academy, Harford Grant Academy, and the Nonprofit Leadership Institute of Montgomery College. Christine is committed to the vitality of downtown businesses and the vibrancy of the historic town as it progresses into the future; she takes pride in being a member of this thriving community. The focus of economic development for the town of Bel Air is at the forefront of her mission. Christine enjoys traveling, culture, a great laugh and quality time with friends and family.

Roman Davidyuk
Marketing Director

View More: Davidyuk earned his Bachelor of Science Degree in Business Administration with emphasis in Marketing & Accounting from Milligan College in Johnson City, Tennessee. Shortly after graduating in May 2014 he joined the Bel Air Downtown Alliance team in August 2014. Roman oversees the Alliance’s development and leads the marketing, fundraising & social media initiatives. He works closely with Executive Director and Project Coordinator to mobilize stakeholders to invest in Bel Air’s neighborhoods, economy, and quality of life.

Roman currently resides in Bel Air with his wife, Heather. Together they enjoy sports, travel, family and friends.

Jenny Falcone
Project Coordinator

jenny-website-photoJenny Falcone provides project and administrative support and assists with marketing efforts for the Bel Air Downtown Alliance. Under the direction of the Marketing Director, she will help coordinate and execute special events for the town of Bel Air. Jenny was first introduced to the Alliance when she helped to create The Belle Aire Market, a seasonal vintage market held in Downtown Bel Air from May through October.

Jenny is a Bel Air native who graduated from Bel Air High School and then went on to earn her bachelor’s degree in Psychology from Eastern University in St. Davids, PA. She currently lives in Abingdon with her husband, Jonathan and their twin three year olds. She also enjoys her antique business, running, sewing and spending time with her family and friends.