The Bel Air Downtown Alliance staff works under the direction of the organization’s Board of Directors. The mission of the staff is to mobilize stakeholders to invest in Bel Air’s neighborhoods, economy, and quality of life.

Christine McPherson
Executive Director 

View More: http://jensnyder.pass.us/badaChristine McPherson manages the day-to-day operations and supports the four pillars of the Bel Air Downtown Alliance. She brings innovation, creativity and dedication to the Director position. Being a lifelong resident of the Bel Air, Christine has had the privilege of watching the town transform and flourish over the last decade as a result of initiatives taken by the Alliance.

An experienced community leader, Christine was the former Community Development Director at LASOS, where her initiative, drive, and outgoing personality led her to great success. Ms. McPherson brings depth to nonprofit management as a graduate of the Harford Leadership Academy, Harford Grant Academy, and the Nonprofit Leadership Institute of Montgomery College. Christine is committed to the vitality of downtown businesses and the vibrancy of the historic town as it progresses into the future; she takes pride in being a member of this thriving community. The focus of economic development for the town of Bel Air is at the forefront of her mission. Christine enjoys traveling, culture, a great laugh and quality time with friends and family.

Amber Pinder
Marketing Communications Associate

jenny-website-photoAmber Pinder creates and oversees the implementation of the Bel Air Downtown Alliance’s marketing strategies, communications, and public relations activities. Under the direction of the Executive Director and in partnership with the Project Coordinator, she will plan and execute special fundraising events. She brings innovation, organization, and four years of non-profit experience to the Marketing Communication Associate position.

Amber has been a resident of Bel Air for fifteen years and graduated from C. Milton Wright High School. She is currently in pursuit of her Business Communications degree. Amber resides in the town of Bel Air and enjoys photography, music, Ravens football, and spending her time with family and friends.

Jenny Falcone
Project Coordinator

jenny-website-photoJenny Falcone provides project and administrative support and assists with marketing efforts for the Bel Air Downtown Alliance. Under the direction of the Executive Director, she will help coordinate and execute special events for the town of Bel Air. Jenny was first introduced to the Alliance when she helped to create The Belle Aire Market, a seasonal vintage market held in Downtown Bel Air from May through October.

Jenny is a Bel Air native who graduated from Bel Air High School and then went on to earn her bachelor’s degree in Psychology from Eastern University in St. Davids, PA. She currently lives in Abingdon with her husband, Jonathan and their twins. She also enjoys her antique business, running, sewing and spending time with her family and friends.